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Sponsor The Fighters Company Spotlight: Lobloo

Hello Everyone! It my great pleasure to present the company spotlight introducing Lobloo, a Swedish company that makes groin guards for contact sports!

Lobloo was created to give the confidence to dare. Founded by Usama, Swedish elite athlete with 34 years of martial arts experience. He has competed professionally in three different disciplines – Greco-Roman wrestling, boxing and MMA. With 2 Olympics, over 3000 fights, 400 weight cuts and 8 operations he has the most complete experience one might need to create perfect protection gear for contact sports.

Without further a due, here is the interview with Sofia, who co-founded Lobloo with Usama!

Tell us a little bit about your brand. Who are you and what do you guys represent?

I am Sofia, Usama's Girlfriend. We share 2 kids and this brand together.

What are some of your proudest moments in developing your brand?

The innovation of lobloo patented straps system. This solution keeps the cup in place regardless movements and will always give you a 100% safe protection.

For a better explanation we had Bob explain it .

How do you spend your time building your brand (marketing, advertising, etc.)?

We do some of it. But overall, we hire freelancers for the best results.

What are some of the hardships that you have faced when building your company, and how did you (or how are you planning to) overcome them?

To have people to understand what we actually offering. We have the best protections. But it is hard to compete with the bigger brand as Shock Doctor for an example. People buy products from brand that they feel comfortable with even if the products isn't the best. So for a small company as lobloo it takes time to create an brand-awareness. But I would said we have overcome this step. We been nominated as the best groin protection in Good Mythical Morning with over 2 million views. and we are the most sold groin protection in Amazon US.

What advice would you give to your past self of when you first started the company/brand?

To have and understand your aim and constantly working step by step regardless sunshine or rain.

Are there any particular types of athletes you had in mind to sponsor?

Sports that use genital protections and athletes that have or are one step from becoming a high level athlete.

What do you look for when sponsoring someone?

Today's sponsoring is very superficial. Everything is about social media networking. And that's the train we also need to jump in to. With that said we do look for ambassadors with a lot of followers. But the content and their follower’s interactions are also an important aspect.

Do you have any projects or products you are working on/would like to promote?

Yes, we are in the pipeline to launch our new MMA Cup. This one we are really proud of. And we also launching a new boil and bite mouthguard that will be comparable to a customized dental mouthguard. Instead of waiting days and spending a lot of money in a dental mouthguard you will have one ready whiten 5min and it much cheaper as well. Beside the new MMA Cup and mouthguard, we have some more up-coming products. But we can’t mention them at this stage.

Is there anyone you would like to give a shoutout to?

Beside the effort and time Usama is putting in this brand that it is hard to explain in words I have no other particular to mention. We just are blessed and thankful for the network and all the great freelancers we are working with today.


And that is the interview with the co-founder of Lobloo! If you are looking for a high quality groin guard, please check out

They have also sponsored some athletes through our project, so please support them by following them on their Instagram and Facebook platforms!

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