Hello everyone, welcome to the ninth company spotlight!
This time I got to interview the owner of Wikrom Muay Thai, which is a charity brand started in 2016 that focuses on making muay thai shorts.
Without further ado, I am honored to present this interview showing the great work that the people at Wikrom have done to positively impact the orphanages and the poorer gyms in Thailand.
Tell us a little bit about your brand. Who are you and what do you guys represent?
Hi there. We are Wik Rom charity muay thai based in Chiang Mai, Thailand. We start in 2016, after seeing a teenager who fights in muay thai stadium without any mouthguard and supply. Since that day, we had the idea to create a muay thai brand to help poor boxers and orphanages. We give 10% of the price of the product to charity (mostly orphanages like food and study stuff). We also provide some free muay thai sessions for orphanages around the city. Brand is born from a French guy and now handled by a nice Thai girl :).
What are some of your proudest moments in developing your brand?
Our proudest moment is all moments we going orphanage and see smile on kids face!
How do you spend your time building your brand (marketing, advertising, etc.)
We almost did no marketing or advertising (just 2-3 small campaigns), except word of mouth and some shops who sell our products. We definitely work on it.
What are some of the hardships that you have faced when building your company, and how did you- or are planning to-overcome them?
We all have work outside wik-rom, our biggest hard moment was covid situation and about 6 month of closing time for our shop. Also many times fews years ago we thought about stopping the brand due to lack of time and not enough customers.
Where do you see your brand in 5-10 years? If you could summarize your brand in a quote, what would it be?
In 5-10 years we hope we can be distributed in different shops around the world and maybe why not build a muay thai gym for orphans? The quote we love is: “You know there's nothing like seeing the smile on my kids' faces. "
What advice would you give to your past self of when you first started the company?
Be patient, work without count hours and get the right people with you. What do you look for when sponsoring someone?
We are not sponsoring everyone for the moment. It's not in our plans, simply because our brand is "solidarity brand" so we don't have a budget for that at the moment.
Do you have any projects or products you are working on or would like to promote?
We try to propose new designs to our customers. New models coming soon.
Is there anyone you would like to give a shout out to?
We want to thank all the people who buy products from us, all the people who speak about us :)
The Wikrom team is doing great work through their charity; 10% of the price of the shorts go towards charity efforts, so please go check out their store here, and make sure to follow them on Instagram and Facebook!